Robert J. Shimonski | Entrepreneur.com October 31, 2008

As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.

Since its release in 1978, the mobile phone has become more of a dependency than a convenience. With its wild growth, new techniques to market and advertise replace the older archaic methods, while the underlying needs of advertising remain the same. Here's how entrepreneurs can adapt to this new environment and some of the trends emerging within it.

--Tapping the Mobile Market--

Mobile marketing and mobile advertising mean sending spam-free, personalized marketing messages to receptive consumers through their mobile phones or handheld devices.

Direct-mail marketing is now seen as a marketing alternative, used mainly for targeted campaigns. Recording devices like TIVO can now remove advertisements from view. Newspapers are becoming a thing of the past. Websites that were leveraged in the past five years now require mobile capability. It's clear that things have changed and are continuing to change.

"Advertising trends seem to stagnate behind technology as mobile devices become increasingly sophisticated," says Shane Norman, head of interactive sales and marketing at Fox Television. "Marketers . . . must be as vigilant as software developers and create or discover compelling and creative ways to embrace [customers]."

Stay on Top of Mobile Advertising

NOW Results with Mobile Marketing

Let’s examine a real example of how easy, quick, affordable, and profitable Mobile Marketing is for Joe’s Pizza Shack

  1. 1.Joe’s Pizza Shack sends a Text Message Offer: “Free Appetizer when you buy a Large Pizza”

  2. 2.Joe sends his offer to 100 Subscribers

  3. 3.17 Subscribers Respond

  4. (17% national average response per text message broadcast)

  5. 4.Cost of $1 per Appetizer ($17 Total)

  6. 5.Cost of a Large Pizza is $5 each ($85 Total)

  7. 6.Total Offer Cost of $102 (Includes Appetizer & Pizza)

  8. 7.Joe’s Pizza sells Large Pizzas for $15 each

  9. 8.17 Subscribers pay a total of $255

Joe’s Pizza Shack earns a profit of $153!

Imagine if you started sending offers each week. That would bring you an additional profit of $7,956 extra a year added right to your bottom line. Keep in mind, the example above only factored in the economics of the specific items included in the offer. Any time a subscriber responds to your offer and orders additional food and drinks means your profit continues to grow. Also, as your list of subscribers continue to grow, so does your profit.

Extra

Customized Promo Cards are available for you to distribute to your customers. These cards provide easy instructions for your customers to become subscribers. Additional cards and other promotional items are available. Contact your Dreamobility Representative for more information.